Searching on search and AI engines is my profession.
As a 𝗦𝗘𝗢 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 with 𝟰+ 𝘆𝗲𝗮𝗿𝘀 of experience, I focus on building future-proof SEO strategies that keep brands visible in both traditional search and AI-driven answers.
On-Page and Content
Optimization
- Crafting keyword-rich, user-focused content that ranks and converts
- Optimizing meta tags, headings, and internal linking for clarity
- Embedding structured data and reviews for stronger visibility
- Building topical clusters to enhance authority and engagement
Technical Auditing
and Optimization
- Conducting in-depth site audits to fix crawl and indexing issues
- Improving site speed, Core Web Vitals, and mobile performance
- Ensuring clean architecture with no orphan or duplicate pages
- Implementing schema and structured markup for search engines
Semantic and NLP
Optimization
- Using semantic keyword research to map entities and context
- Aligning content with topical authority and search intent
- Optimizing for AI-driven platforms like Google AI Overview & ChatGPT
- Structuring content for conversational queries and answer citations
Who is Vipul Chalakh? Engineer Turned SEO
I’m Vipul, an engineer by degree and an SEO specialist by profession. Coming from a small town in Maharashtra where my father is a farmer and my mother is a homemaker, I’ve built my journey step by step — now living in Nagpur with my wife.
With 4+ years of experience in SEO, I’ve mastered on-page optimization, technical SEO, and link building. I’ve consistently improved search rankings, boosted organic traffic, and earned high-quality backlinks while working with tools like Google Analytics, Search Console, and Ahrefs.
What sets me apart is my focus on the future of search. I work on AI-powered SEO strategies designed for Generative AI and LLMs, making websites visible in AI Overviews (AIO), Generative Engine Optimization (GEO), and semantic SEO frameworks.
My approach is all about building topical authority so businesses don’t just rank on Google, but also get cited and surfaced across the new AI-driven search landscape.
Organizations I’ve worked
with to drive SEO success
Empower Media Group
For 1 years, I worked as an SEO Specialist, using AI powered strategies to boost search rankings in Google, ChatGPT, Perplexity, AI Overview.
BlurbPoint Media
I spent 2 years as a Senior SEO Executive, managing large projects, improving technical SEO, and mentoring junior to deliver results.
MasterSoft ERP Solutions
I worked as an SEO Executive for 1 year, focusing on keyword research, on-page optimization, and link building to strengthen my foundation in SEO.
The Core Strengths Behind My SEO Success
A mix of technical expertise, creative strategy, and AI-powered SEO methods that consistently improve rankings, grow traffic, and build lasting authority.
Competitor Analysis
Keyword Research
On-Page Optimization
LLMs & NLP Optimization
Local SEO
SEO Audits
SEO Strategy
Reflections on My SEO Journey From Teammates
Swapnil Lature
SEO Manager
“Working with Vipul has been a great experience. His ability to break down complex SEO challenges into simple, actionable strategies sets him apart. He not only delivers results but also explains the ‘why’ behind every move, making collaboration easy and effective.”
Vikramaditya Pandya
SEO Team Lead
“Vipul brings both technical expertise and creativity to the table. I’ve seen him improve rankings and traffic for projects in record time by using innovative AI-driven SEO strategies. His commitment and problem-solving skills make him an invaluable team member.”
Surinder Singh
SEO Account Manager
“Vipul’s dedication to SEO excellence is unmatched. He stays ahead of trends, adapts quickly, and always ensures the work aligns with business goals. His knowledge of AEO, GEO, and semantic SEO has helped us build strong topical authority and achieve lasting results.”
The Qualities That Shape My SEO Approach
Success in SEO isn’t about one skill — it’s the blend of analytics, creativity, adaptability, and patience that drives lasting results.
Years of Experience
Analytical Thinking
Turning data into actionable insights.
Adaptability
Evolving with every algorithm change.
Technical Expertise
Optimizing sites for crawl and index.
Strategic Mindset
Planning for growth, short and long term.
Content Creativity
Writing content users and Google love.
Patience
Building steady results over time.
Hire me, and let’s build search strategies that work today and tomorrow.
Ready to take your search visibility to the next level? With 4+ years of SEO expertise and AI-powered strategies, I can help your brand stay ahead in Google and Generative AI search.